STRATEGY REVENUE GROWTH
Sales Operations Manager

Liam Clarke

Liam Clarke
2025 Austin, TX

I partner with executive leadership to align GTM strategy with business outcomes — turning data into decisions that drive revenue growth and operational excellence.

20% Client Retention
Improvement
20% Conversion Rate
Increase
$170K Revenue Driven
by Insights
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Revenue Forecasting GTM Strategy Executive Reporting Annual Planning Cross-Functional Leadership Data-Driven Decisions Revenue Forecasting GTM Strategy Executive Reporting Annual Planning Cross-Functional Leadership Data-Driven Decisions

01

Experience

Strategic leadership driving measurable business outcomes

Current Role Aug 2023 — Present

Sellers Shield

Sales Operations Manager

Strategic Partnership
  • Partner with the CFO on annual planning and revenue forecasting, aligning GTM teams on strategic initiatives and resource allocation
  • Lead Monthly Business Reviews (MBRs) to drive executive alignment on performance and strategy
  • Develop executive dashboards that influence key business decisions on sales strategy and performance management
Revenue Impact
  • Architected account management strategy improving client retention by 20% and user adoption by 35%, directly impacting NRR
  • Revamped outbound campaigns with signal-based outreach, boosting conversion rates 20%
  • Designed scalable onboarding automations, increasing partner signups by 10%
Operational Excellence
  • Engineered end-to-end automations for lead routing and scoring, saving 300+ hours annually
  • Orchestrated AI architecture using MCP to automate data hygiene and ensure CRM integrity
  • Accelerated internal tool development through AI-assisted coding and serverless deployment
Previous Jun 2021 — Aug 2023

Sellers Shield

Sales Operations Specialist

  • Led HubSpot migration with <2 hours downtime, increasing CRM adoption and cross-team collaboration
  • Created sales reports providing actionable insights that drove $170K in new revenue
  • Collaborated cross-functionally with Marketing, Operations, and Customer Support on sales initiatives, increasing conversion by 25% and accelerating sales cycle by 15%
  • Implemented check processing system saving $20K annually and improving cash flow efficiency

02

Approach

How I think about revenue operations

Revenue operations isn't about tools — it's about connecting strategy to execution. I work at the intersection of executive vision and operational reality, translating business goals into systems that scale.

Currently completing my MBA at Texas Tech with coursework in Business Strategies in AI, Leadership, and Organizational Behavior. This builds on my MIT Sloan Applied Business Analytics certificate focused on data-driven decision making.

Strategic Planning

Annual planning, revenue forecasting, resource allocation, executive alignment

Revenue Operations

Pipeline management, lead scoring, deal hygiene, NRR optimization

Cross-Functional Leadership

GTM alignment, MBR facilitation, stakeholder management, change enablement

Data-Driven Decisions

Executive dashboards, performance analytics, business intelligence

Revenue Stack

HubSpot (Super Admin) Zoho CRM Gong Clay Iterable

Analytics

Tableau SQL Excel (Advanced) Google Sheets

Automation

Make n8n Power Automate Python Claude Code
Texas Tech University MBA — In Progress (Summer 2026)
MIT Sloan School of Management Applied Business Analytics Certificate
University of Louisville BA — Magna Cum Laude
HubSpot Certified: Super Admin Bootcamp · Revenue Operations · Sales, Marketing & Service Hub

Let's connect

Open to Revenue Operations, Sales Operations, and GTM strategy roles

Email Liam0798@gmail.com Phone 859-553-1897 LinkedIn Connect → Resume Download PDF ↓